Future of Advertising and Content Monetization (transcript part one)

i attended exactly an event such as this like 2months back too. For your consideration…

Revenue.com

On Thursday, May 9th VIRURL held an event called the Future of Advertising and Content Monetization with VIRURL Chairman and founder of MSNBC.com Merrill Brown and the following panelists:

  • Francisco Diaz-Mitoma Jr., cofounder and CEO, VIRURL
  • Scott Lenet, managing partner, DFJ Frontier
  • Keyvan Peymani, managing director digital strategy division, ICM Partners
  • Malcolm Casselle, CEO, Mediapass

Merrill Brown: What is the future of content monetization?

Malcolm Casselle: 25 billion songs downloaded on iTunes and we can see very clearly the trend. Their spending all their time in front of not just one but a second and third (computer) screen.

It doesn’t feel like buying Now that buying isn’t always about putting your credit card in but clicking the button, clicking buy.   .  It doesn’t feel like you are spending money and that’s really changed things.  Now that you have 25 billion songs downloaded on iTunes and we can see very…

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